Bio Habitat Hotel
FALL 2024 | BRAND IDENTITY | PROFESSOR DOUGLAS MAY
Bio Habitat is a boutique eco-hotel nestled in the Colombian Andes, designed for travelers seeking immersion, restoration, and a connection to the natural world. This brand refresh brings that spirit to life through a refined visual identity rooted in warmth, clarity, and calm.
The symbol-based logo is at the heart of the system: a geometric composition inspired by botanical forms and architectural balance. Paired with a groundedu palette and elegant typography, the identity reflects the hotel’s blend of natural serenity and quiet luxury.
The result is a brand presence that feels intentional and expansive—one that invites guests to slow down, tune in, and experience nature as both a setting and a state of mind.



