Wave Riot is a surf collective based in Bondi, built for those who treat the ocean as a playground, protest, and pulse. This identity channels that spirit—bold, offbeat, and kinetic—through a typographic system that rides the line between retro surf culture and contemporary edge.

The custom logotype stretches, compresses, and curves with motion—mimicking the unpredictability of waves and the energy of the scene. A deep-sea palette paired with punchy board graphics creates contrast across print, product, and apparel, while a minimalist asterisk mark brings a quiet moment of balance.

The result is an identity that feels like a shot of salt and sun—fast, graphic, and designed to stand out on the shoreline or the street.

Wave Riot

FALL 2024 | BRAND IDENTITY | PROFESSOR DOUGLAS MAY

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